As part of its new brand of social responsibility, SANA Group aimed to be an example of future commitment with its SANA FOR GOOD initiative. A brand that stands for a purpose-driven approach making the same compromise to its business side, people's lives, society and the planet.
We chose a concept that focuses on the word that bridges SANA and its social impact: FOR - a word in the center that conveys balance and means intention. Using it as a brand differential shows that the brand has goals and concerns and that it is driven by the will to act on behalf of something or someone else. This approach added a closer and a higher emotional character to SANA's institutional brand, since it focuses on what are the possibilities of impact the group can have on people's daily lives, on hotel experiences, and on life in society.
SANA Hotels Group
SANA FOR GOOD
Project by NOSSA™ agency
Credits: NOSSA™ Agency
Creative Direction: Anne Chauvin
Design: Alice Prestes
Creative Direction: Anne Chauvin
Design: Alice Prestes
Project Management: Catarina Costa
Strategy & Copywriting: Joana Sepúlveda
PROJECT NOT IMPLEMENTED
Strategy & Copywriting: Joana Sepúlveda
PROJECT NOT IMPLEMENTED
